Ali possesses over 17 years of experience in the field of personal development and is a certified brain-based performance coach. She supports business professionals and clients seeking to enhance their health, well-being, and overall life satisfaction.

Ali focuses on performance coaching to help clients uncover their own genius while providing a structured approach to every coaching conversation. Her belief is that each individual has the strengths and qualities within themselves to create their preferred reality, whether that means building confidence, advancing their career, improving relationships, or enhancing happiness and motivation.

Her approach and style foster an environment where clients feel authentic and empowered, enabling them to navigate anxiety, strengthen self-esteem, and achieve their goals effectively. Using neuroscience-based techniques tailored to each client’s style and preferences, Ali creates a coaching experience that brings clarity, focus, and a sense of lightness to personal growth and development.